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1975 Chevrolet Impala Fender Script / Emblem 337693 1975 Chevrolet Monte Carlo Tail Panel Emblem 1975 Pontiac Grand Am 6.5 Litre Trunk Lid Scripts / Emblems 490627 - 9658313 1975 - 1977 Buick Regal 2 Dr Sail Panel Script / Emblem. 1975 - 1979 Chevrolet Nova Rear Emblem 1975 - 1979 Oldsmobile Omega Fender Rocket Emblems.
CHEVROLET Bel Air (1956)
CHEVROLET Biscayne (1958)
CHEVROLET Delray (1958)
CHEVROLET Impala (1958)
CHEVROLET Yeoman (1958)
CHEVROLET Parkwood (1960)
CHEVROLET Impala (1962)
CHEVROLET Corvair (1963)
CHEVROLET Corvair Monza Spyder (1963)
CHEVROLET Corvette Sting Ray (1963)
CHEVROLET Malibu (1964)
CHEVROLET Chevy II Nova (1964)
CHEVROLET Chevelle Malibu (1965)
CHEVROLET Corvette Sting Ray (1965)
CHEVROLET Caprice (1966)
CHEVROLET Camaro (1968)
CHEVROLET Chevelle Concours (1968)
CHEVROLET Chevelle Malibu (1968)
CHEVROLET Impala (1968)
CHEVROLET Camaro (1969)
CHEVROLET Stingray (1969)
CHEVROLET El Camino (1970)
CHEVROLET Cheyenne Super Fleetside (1971)
CHEVROLET Volt (2011)
2011 marks the 100th anniversary of Chevrolet. The company started naming models during the 1910s, which carried names like ‘Classic six’ or ‘Superior sedan.’ Only the name Chevrolet sporadically appeared on grilles of early models. This changed during the late 1940s, when cars got ‘real’ names.
It started with bold, blocky typefaces, which gradually changed to the typical 1950s lettering we’re all familiar with. Like so many other things in the automotive industry the script lettering was a trend that only appeared during a certain era, in this case the 1950s. Visit Chromeography and you’ll notice how many other brands used the same techniques.
The typical chrome lettering vanished gradually during the 1960s and 1970s. The ‘Volt’ image above is an example of the current state of car typography. Masculine, bold typefaces without many curves, it’s almost the opposite of what was common during the 1950s, when the wordmarks were more feminine and elegant.
The use of chrome is prohibited in many countries now. It’s replaced by plastic, which looks cheap, like many other materials used on today’s cars.
Great comparison. Where did you find all of your images? Keep up the cool history typography stuff I am loving it.
-Paul
Most of the images were found on Flickr or by using Google image search.
Stephen Colessays:December 30, 2011 at 10:33 pmGreat work on isolating the scripts, Christian! Your analysis is mostly correct, but I’d say the chrome script style didn’t really decline until the 1970s. There were many in the 1960s, as our archives show.
Some dude who likes chrome lettering...says:March 2, 2012 at 8:37 amGREAT site and a sweet collection and comparison of chrome letterings. It’s nice to see them on the cars they’re made for, but to have them displayed one after the other as I scroll down the page it’s an art form all on its own!
Automobileenthusiasts, graphic artists,embroiderers, signmakers, and customizers often ask, 'where can I getthe font usedfor the logo of the car that I'm working on?' A few font designers havecreated somegreat looking automotive style fonts, and some font enthusiasts haveidentified otherexisting fonts that have been used for automotive logos and graphics.Unfotunately,they've been scattered all over the internet. We've identified as manyas we can and madethem available here, either as shareware/freeware downloads, or aslinks to commercialfont sites.
Thisis the most extensive collection ofautomotive fonts anywhere, over 80 and counting, from car companiesaround the world. Someare very accurate while others may need some manipulation in terms ofproportion, weightand use of italic/oblique styles, but all of them are useful. If youcannot find a fontfor the make or model you are looking for, we recommend that you lookover the otherfonts, as many manufacturers use similar fonts.
We'vealso included links to logo and brandingresources.
Ifyou know of any other automotive fonts pleasedropus an email and we'll add it to the archive.
Sponsoredby:
Acura font | Airstream font | AlfaRomeo font | AstonMartin font | Audi font | |
Avanti font | Bentleyfont | BMW font | Buick font | BYD font | |
Cadillac font | CHAMCO font | Changfengfont | Chevy font | Chevrolet font | |
Chryslerfont | Corvette font | Delorean font | Dodge font | Ferrari font | |
Ford font | Geely font | GMfont | GMC font | Honda font | |
Hyundai font | Infinitifont | InternationalTruck font | Isuzu font | Italdesign/ Giugiaro font | |
Jaguar font | Jeep font | Kiafont | Lamborghini font | Land Rover font | |
Lexus font | Lincolnfont | Maserati font | Maybachfont | Mazda font | |
Miata | Mercedes-Benzfont | Miscellaneousfonts | Mitsubishifont | Mustang Font | |
Nissan font | Pininfarina font | Plymouth font | Pontiac font | Porsche font | |
RangeRover font | Renaultfont | Rolls Royce font | Saab font | Saleen font | |
Saturn font | Scion font | Smartfont | Studebaker font | Subaru font | |
Suzuki font | Toyota font | Triumph font | Volkswagen font | VW font | |
Volvo font | |||||
Logo Resources |
AutomotiveFonts | |||||||
Make | Model | Font | Sample | Download | Notes | Publisher | License |
Scroll to the right for download links | |||||||
Acura | NSX Normal | Bill Pierce | Unclear | ||||
NSX 2.6 | A is Acura Logo | Bill Pierce | Unclear | ||||
Airstream | Airstream | Nick Curtis - Larabie Fonts | Freeware | ||||
AlfaRomeo | Alfa Owner Script | Complete | Alfaowner.com/High Logic | Unclear | |||
Alfa Romeo | Missing Letters, enough to spell alfa romeoplus logo & four leaf clover | Ivo Habets | Freeware | ||||
AstonMartin | |||||||
Audi | Lower case 'd' is a numeral '6' from AvantGarde Demi (expanded), horizontally mirrored, 'A', 'u', and 'i' similarto Eurostile, with top left serif added to A. | ||||||
Avanti | Avantage | No upper case 'C' | Brendel | Unclear | |||
Bentley | |||||||
BMW | Note: Even though we downloadedthese BMW Helvetica fonts from a BMW website, we've been notified byMonotype that it's a commercial font so we've removed the links to those fonts. Frankly,Monotype is acting like jerks, so if you need a Helvetica looking font,we strongly urge you to not pay Monotype but rather use a look-alikefont. Some Helvetica looking fonts are here, or you can just download Ray Larabie's Coolvetica here. | ||||||
BMW | BMW Helvetica 45 Light | bmw_tt_windows.zip | Linotype-Hel AG | Distributed free of charge by BMW | |||
BMW Helvetica 75 Bold | bmw_tt_windows.zip | Linotype-Hel AG | Distributed free of charge by BMW | ||||
BMW Type Light | bmw_tt_windows.zip | Dalton Maag Ltd. & BMW Group | Distributed free of charge by BMW | ||||
BMW Type Regular 16X9 | bmw_tt_windows.zip | Dalton Maag Ltd. & BMW Group | Distributed free of charge by BMW | ||||
BMW Type Light 16X9 | bmw_tt_windows.zip | Dalton Maag Ltd. & BMW Group | Distributed free of charge by BMW | ||||
BMW Type Light 16X9 Bold | bmw_tt_windows.zip | Dalton Maag Ltd. & BMW Group | Distributed free of charge by BMW | ||||
Buick | |||||||
BYD | |||||||
Cadillac | English 157 | Commercial | |||||
Kunstler Script | URW | Unclear | |||||
CHAMCO | |||||||
Changfeng | |||||||
Chevy | |||||||
Dymaxion | Nick Curtis | Freeware | |||||
Raceway | racew17.ttf | Leslie Carbaga | Unclear | ||||
Lakeshore Drive | LakeshoreDrive-Regular.ttf | Nick Curtis | Freeware | ||||
Hood Ornament | Hoodo.ttf | UnKnown | |||||
Rocket Script | rocket_script.zip | Fontdiner.com | Shareware | ||||
Air Conditioner | airconditioner.zip | Fontdiner.com | Shareware | ||||
Velocette | Velocette-Regular.ttf | K. Steenes | Freeware | ||||
Impala SSX | Impalassx.ttf | Freeware | |||||
Corvette | MicrogrammaDBolExt | Microgbe.ttf | URW | Unclear | |||
Neuropol Medium | Neuropol.ttf | Ray Larabie | Freeware | ||||
C4 | Venus Rising | venusris.ttf | Larabie Fonts | Freeware | |||
Boombox | Boombox.zip | Jonathan Paterson | Freeware | ||||
Bank Gothic Medium BT | Bnkgothm.ttf | Bitstream | Unclear | ||||
Empire Builder Expanded | Emp_bldr.ttf | Benn Coifman | Freeware | ||||
Handel Gothic BT | Handgotn.ttf | Bitstream | Unclear | ||||
C5 | Corvette | Corvette.ttf | Jonathan Martin | Freeware | |||
C5 Z06 | Sylfaen | Elongated | |||||
C5 | HemiHead 426 | Stretched | |||||
C2, C3 Script | Brush Script MT Italic | brushsci.ttf | Monotype | Freeware | |||
C2, C3 Script | Signature Regular | Signatur.ttf | |||||
Chrysler | Automobile | automobile.zip | Diane Depiazza | Freeware | |||
Delorean | Rustproof Body | auto-delorean.zip | Larabie Fonts | Freeware | |||
Dodge | Hemi Head 426 | Hemihead.ttf | Ray Larabie | Freeware | |||
Neo-Geo | neon.zip | Daniel Zadorozny | Freeware | ||||
Dodger | dodger.zip | Iconian Fonts | Freeware | ||||
King Richard | Kingrich.ttf | Ray Larabie | Freeware | ||||
Ferrari | Ferro Rosso | FerroRosso.ttf | Michael Hagemann / fontmesa.com | Freeware | |||
Ford | Ford Script | Fordscript.ttf | Freeware | ||||
Mustang | Nokia | NokiaRegular.ttf | Euroset | Freeware | |||
Mustang GT | Supreme | Supreme.ttf | Fontalicious | Freeware | |||
Mustang GT | Trackmania | trackmania.zip | Freeware | ||||
GT500 | Eurose Wide Heavy | Eurose.zip | Syriac Computing | Freeware | |||
GT | Battlestar | battlestar.zip | MarkHeiman | Freeware | |||
Thunderbird | Aerospace | AEROSPAC.ttf | Syriac Computing | Freeware | |||
Geely | |||||||
GM | |||||||
GMC | |||||||
Honda | NewWGL4Font | Sharkshock | Freeware | ||||
Hyundai | Hyundai Normal | Samuel Park peppesbodega.nu/type | Freeware | ||||
Infiniti | |||||||
InternationalTruck | |||||||
Isuzu | Usuzi | usuzi.zip | Iconian Fonts - Daniel Zadorozny | Freeware | |||
Italdesign/ Giugiaro | |||||||
Jaguar | Jaguar JC | jaguarjc.zip | Jaguar Cars Ltd. | Freeware | |||
XF logo | 911 Porscha | 911 Porscha-Regular.ttf | Iconian Fonts | Freeware | |||
Jeep | Helvetica Bold | Helvitica Bold.ttf | |||||
Kellogg's | |||||||
Kia | |||||||
Lamborghini | La Macchina | LaMacchina.zip | Michael Hagemann / fontmesa.com | Freeware | |||
LandRover | Gil Sans Bold Oblique | ||||||
Lexus | Alexis | alexis.zip | Iconian Fonts - Daniel Zadorozny | Freeware | |||
Lincoln | |||||||
Maserati | Deftone Stylus | deftone_styus.zip | Larabie Fonts | Freeware | |||
Maybach | |||||||
Mazda | Automaton | ||||||
Miata /Zoom Zoom | Miata | miata.ttf | Freeware | ||||
Staccato 222 BT | TT0610M_.ttf | Bitstream | Unclear | ||||
Rage Italic | rage.ttf | URW | Unclear | ||||
Mariah Regular | mariah.ttf | Syriac Computing | Freeware | ||||
Mercedes-Benz | Corporate A | www.bertholdtypes.com | Commercial | ||||
Miscellaneous | Creampuff | Creampuff.zip | Nick Curtis | Freeware | |||
UppenArms NF Medium | uppenarm.zip | Nick Curtis | Freeware | ||||
Harlekin | BP30714_.ttf | B&P Graphics | Freeware | ||||
Fifties | GSTFIFRM.TTF | Syriac Computing | Freeware | ||||
Hot Rod Gang | hotrodgangbv.zip | Blue Vinyl Fonts bvfonts.com | Freeware | ||||
Eurose Wide Heavy Italic | Eurose.zip | Syriac Computing | Freeware | ||||
Eurose Wide Heavy | Eurose.zip | Syriac Computing | Freeware | ||||
Transport Regular | Awide selection of transportation company fonts | TRLO___.ttf | Transportation Company Logos | ||||
Mitsubishi | |||||||
MotorSports | |||||||
Nissan | Nissan | Nissan.zip | alt0167 for Z logo | ||||
Pininfarina | Top Speed | top_speed.zip | Jason Vanderhill | Shareware | |||
Plymouth | King Richard | Kingrich.ttf | Ray Larabie | Freeware | |||
roadrunner | Courier New (bold) | ||||||
Pontiac | Sofachrome Italic | sofachro.zip | Larabie Fonts | Freeware | |||
Good Times | GOODTIME.ttf | Larabie Fonts | Freeware | ||||
Pioneer | pioneer.zip | ||||||
Porsche | Super Ultra 911 | porsche.zip | Iconian Fonts - Daniel Zadorozny | Freeware | |||
911 Porscha | 911 Porscha-Regular.ttf | Iconian Fonts | Freeware | ||||
RangeRover | |||||||
Renault | |||||||
RollsRoyce | Souvenir Gothic | www.myfonts.com | URW | Commercial | |||
Saab | Gill Sans | Modified | |||||
Saleen | |||||||
Saturn | |||||||
Scion | 911 Porscha | 911 Porscha-Regular.ttf | Modified | Iconian Fonts | Freeware | ||
Studebaker | Studebaker | studebak.zip | Nick Curtis | Freeware | |||
Smart | Horatio | www.myfonts.com | Modified T | Commercial | |||
Subaru | Eurose Wide Heavy | Eurose.zip | Syriac Computing | Freeware | |||
MicrogrammaDBolExt | Microgbe.ttf | URW | Unclear | ||||
Suzuki | |||||||
Toyota | Helvetica Bold | Helvitica Bold.ttf | Very little kerning | ||||
MR2 | Toyota MR2 | TOYOM__.zip | Bitstream | Freeware | |||
Triumph | 1500 Outline | Triumph1500font.zip | |||||
Volkswagen | Futura | Commercial | |||||
Lakeshore Drive | Nick Curtis | Freeware | |||||
Volvo | Egyptian EF Bold Extended | Commercial |
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